Red Thread Studios
My work

The brief I got, and what I made of it.

Client names, numbers, and identifying detail are removed or invented. What stays is the part that matters: the problem in the room, and the thinking that solved it.

Executive presentations — strategy updates, business reviews, leadership narratives. Built to be presented from, not read aloud.

AI governance, before it becomes a liability.

A mid-cap FMCG group's marketing team was already using AI informally — content generation, personalization, market-research synthesis — and legal had flagged real exposure under the EU AI Act. The brief: get the Executive Committee to approve a lightweight AI governance framework before marketing scaled further. I skipped the AI Act primer entirely and built a 10-slide deck that went straight to where their current use cases actually sat on the Act's risk tiers — then closed with four guardrails and one clear ask. Approved in the same meeting.

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Where their use cases sat on the risk tiers.
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The four guardrails.
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One clear ask.
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How I work

A short, clear process — no black box.

01

The brief

We start with your template or a 30-minute call. You share the objective, the audience, and the stakes — I listen for the through-line.

02

Agree on timing

We set the deadline and checkpoints up front. No surprises, no late-night scrambles before the meeting.

03

Check-ins

You see the deck take shape at agreed points — structure first, then design. You steer before anything is locked.

04

Quick clarity

A doubt, a new number, a change of mind? I prefer a quick WhatsApp to clarify — fast, direct, no waiting on email threads.

What you get

Files that travel well.

Editable source

A native Canva file, exported to PowerPoint or Keynote if your team needs it — never a locked file you can't update yourself.

PDF export

A clean, print-ready PDF for the board pack, email distribution, or the room printer.